Barbie, ‘the’ iconic fashion doll of nearly every little girl since 1959 has a new career — as a computer engineer!
For the first time, Mattel took an online vote, asking people to select the Barbie doll’s 125th career by choosing between architect, computer engineer, environmentalist, news anchor or surgeon.
“As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career,” she said. Mattel polled fans on Facebook and Twitter for Barbie’s next big career change.
However, while the popular vote went to computer engineer, Mattel noted that girls selected news anchor as their favored career for the doll that, over the years, has been an aerobics instructor, nurse, flight attendant, NASCAR driver and an ambassador.
The girls’ choice wasn’t disregarded. News Anchor Barbie will be the doll’s next career.
The toy company, which unveiled both new career-minded dolls at the 2010 American International Toy Fair last weekend, noted that they are both expected to hit store shelves very soon.
Computer Engineer Barbie is going geek chic with a binary code patterned T-shirt. She’s also decked out with a pink laptop, a smartphone, a Bluetooth headset, and trendy eye wear.
To add to the idea of being a computer engineer, the doll comes with a code that unlocks exclusive online game content on Barbie.com.
And for all you nerds out there that are wondering what the binary code on the laptop screen says. It says “Barbie Barbie Barbie” in ASCI.