That familiar sight of a fleet of twinkling Coca‑Cola trucks making their way across a snowy landscape and lighting up the country can’t help but start the onslaught of festive cheer so we couldn’t resist creating this exclusive tee which is just perfect for celebrating everything that we love about Christmas!
Using official archive imagery from the Coca Cola vaults, this exclusive design is available for ladies and men….
and is exlcusive to www.TruffleShuffle.com! They’ll be available to buy from the end of November but you can add yourself to the waiting list for the ladies version here and the men’s version here by clicking on the notify button next to the size you want to buy. We’ll then email you as soon as they arrive!
All together now… Holidays are coming, Holidays are coming!
History of the Coca Cola trucks!
1995 – The Coca‑Cola Christmas trucks were first created by agency W.B. Doner for the company’s new seasonal advertising campaign. Known as ‘Christmas Caravans’, the illuminated vehicles were made even more enchanting with special effects by the world-famous Industrial Light and Magic – who had previously worked on Star Wars and Raiders of the Lost Ark.
Did you know? Three 18-wheel ‘props’, each covered in more than 30,000 bulbs, were used to make the 1995 ad and crafted to look like a never-ending fleet of trucks
Images of the Coca‑Cola Santa by artist Haddon Sundblom decorate the sides of the trucks. Just before the ad ends, the Santa on the back of the final truck raises his bottle of Coca‑Cola in a holiday toast.
1996 – The trucks returned in 1996 and helped to introduce the new Coca‑Cola Christmas packaging. The ‘Santa packs’ featured their heritage Sundblom imagery and were available in the USA, the UK, Australia, Hong Kong, South Africa, Singapore, and the Philippines.
1998 – The ‘Christmas Caravan III’ advert was broadcast in more than 100 different countries to millions of viewers. It remains one of the most widely-used Coca‑Cola commercials ever produced.
1999 – ‘Journey’, the fourth advert in the Coca‑Cola truck series, was released. The footage sees the trucks spring to life in front of a young boy and his grandfather as they sit at home reading a Christmas storybook. The advert was filmed in snowy Vancouver, Canada using three trucks (which computer generation later made look like a never-ending fleet of trucks), and a cast of 40 people.
This year, as a special celebration, Coca Cola’s iconic Christmas truck will be touring around the UK, bringing Coca‑Cola magic to people up and down the country. Covering 100 towns, cities and supermarkets across Great Britain and Ireland between 14th November and 23rd December 2011, the Coca Cola elves will be surprising consumers with a selection of festive treats. Check out the nearest place you can see it here!
Did you know? Each truck…
- Weighs 40 tonnes max
- Measures 16.5m in length, from the front of the car to the back of the truck
- Is 4.1m tall
- Is covered in 3,200 light bulbs
In total, the Christmas truck tour covers…
- Approximately 5,000 miles in distance
- That’s about 100 stops in total!