British streetwear brand Addict launches at TruffleShuffle!

Addict (edikt'; for n. ad'ikt) vt. To give (oneself) up (to some strong habit).1. one addicted, esp.to a past time 2. a person devoted to something -addic'tion n. - addic'tive adj.

Starting life as a menswear label in 1996, Addict has developed a signature style of streetwear that blends classic casual wear with the performance, quality and functionality of high spec outerwear. The brand has over a decade's worth of heritage in the streetwear genre, its roots run deep in the design, music and board sports communities crossing over both to the underground and mainstream alike since birth. Long a favourite of the freesports fraternity, Addict is much more than your common or garden clothing range. Despite the rapid growth in popularity and distribution over the years, Addict has a tight, focused team of individuals who are intensely passionate about the brand and keep a tight reign over its development, producing all clothing, graphics and media for the mainline in-house, focusing on product development, letting the brand evolve naturally rather than bending to fit in with fashion.

Addict regularly work with and support a collection of independent highly sought after artists and illustrators on the more limited edition 'artist series' ranges. A reflection of their general company ethos, the artists and designers Addict work with are sourced mainly on a social basis. The limited edition artist series tees and related products have seen Addict working with a plethora of contemporary talent including long time collaborators She One, C-Law, Mitch and Swifty, Mode 2, Jimi Crayon, Ben Swift, Guy Featherstone, Shogun™, Will Barras, Mr Jago, and Steff Pleatz to name but a few.

Launching this week of TruffleShuffle is our first drop of tees from their much anticipated instalment of Addict X Star Wars tees, featuring art from long time Addict collaborator Mitchy Bwoy. Staying true & accurate to the originalStar Wars designs from the Star Wars Trilogy, this collection of tees show Mitch’s unique, highly detailed, hand drawn vector style which he mixes with a keen colour sense and a healthy dose of ink and spray paint to lethal effect.

“Brought up in the Shires of the North of England, Mitch’s fascination with design and illustration was initiated by a love of comics and the Star Wars phenomenon. His first true influence was Ralph McQuarrie (Star Wars’ chief illustrator) and, much do the disapproval of various art teachers, he spent most of his early years in the realms of fantasy art and graffiti. Concentrating on what he calls ‘hip hop surrealism’ during his design degree, Mitch spent his final degree year working at Swifty’s London studio. As Mitch was already a huge fan of Swifty’s work for Mo Wax and Straight No Chaser magazine, this was a logical progression and served as a valuable apprenticeship. Working from his own London studio over the last 10 years, Mitch has carved his own niche not only in music cover design but also in illustration, fashion and more recently, video production. His work has become synonymous with new music and club culture, working alongside the most prominent musicians of the last decade, including; Amp Fiddler, Bugz in the Attic, Incognito, The Bees, Howie B and many others. In addition, Mitch has worked on many special projects, live paints and collaborations with other artists; 55 Roots for 55 DSL (live paint and group art show with Dragon and Shibuya from Japan), Bacardi brand development (with Mode 2) and Black Twang/We Love You album projects (with Banksy). His reputation has also led to his inclusion in numerous art shows, such as; the Art Basel/ Miami (alongside Doze Green, Swoon, Rostar), Candela Festival/Puerto Rico (with Swifty, Mode 2 and HVW8) and Board / London (with Jamie Hewlett and Pete Fowler).” His series of inter galactic Star Wars designs pay homage to the timeless quality of the original designs featured in the original films released over 30 years ago... Check them all out below....

xoxo