This Way To Moomin Valley…

Step into the magical world of the Moomins with our carefully curated range of clothing, gifts and accessories inspired by Tove Jansson’s beloved cast of characters.

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Rediscover Moomintroll, Snorkmaiden, Little My and other fan favourites with the latest additions to our gorgeous Moomins giftware, celebrating the life-affirming values of Tove Jansson’s too cute for words troll family.

The iconic Moomin spirit lives on in our new and exclusive Moomin clothing drop, adorned with the beloved characters and design elements plucked straight from the Scandi world of Moominvalley.

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Want more? We don’t blame you. Make like a Moomin and come check out our full range of Moomin merchandise dedicated to the much-loved characters.