Line Friends Are Here! New Clothing & Accessories

Serving up some steaming hot kawaii style, we’ve launched some super cute new Line Friends TShirts and gifts onto the site and boy is it some of the coolest stuff ever!

For those not in the know, Line Friends was created by South Korean designer Kang Byeong Mok (also known as ‘Mogi’) back in 2011.
Taking the Japanese Kawaii culture by storm, Line Friends quickly became some of the most-adored characters and they’ve sure got us hooked!

Featuring the best-loved faces, our cute new collection of Line Friends TShirts from Recovered and gifts and accessories are sure to grab plenty of attention from fellow fans.
Check out some of our new collection!

Line Friends Hello Off White Slub T-Shirt

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TruffleShuffle X Japan: Our Top Kawaii Clothing and Accessories!

If there’s one thing we can say with certainty here at Truffle Towers, it’s that Kawaii clothing and accessories have totally taken the site by storm and is shaping up to become a bigger deal than ever!

Over the last year, maybe even more, we’ve been slowly adding to our collection of Japanese Kawaii inspired designs including some exclusive Studio Ghibli clothing and super popular Polly Pocket bags and accessories. These have all quickly become some of our most-loved items and we’re sure they will be around for a long while yet!

Not in the loop? Originating from Japan, Kawaii (translated as ‘cute’ in Japanese) is a style that follows strong themes from anime and manga and is typically styled as bright, pastel colours promoting innocence and being totally loveable. What’s not to love about that?

Getting ourselves totally stuck into this cult sensation, we’ve created and collected some totally stunning Kawaii merchandise including some of our top picks below. Take a peep!

Purple Polly Pocket Heart and Bow Cross Body Bag

Ticking all kinds of kawaii boxes is our stunning Purple Polly Pocket Heart and Bow Cross Body Bag. Packed with details and nostalgia, it’s sure to become a real fave of any 90s lover.
Continue reading “TruffleShuffle X Japan: Our Top Kawaii Clothing and Accessories!”

Exclusive New Gudetama X TruffleShuffle Goodies Now In + Giveaway!

Meet Gudetama, (pronounced goo-deh-tah-mah,) the latest character to join the Sanrio family!

His name is a play on “gude-gude,” which means lazy and “tamago,” or egg in Japanese and sure enough, Gudetama is an egg who, well… seems to lack the energy to do anything much at all. He’s whiny, always has a face of despair and can usually be found sleeping in his shell, curled up in a bacon blanket or taking a nap on a bed of rice. Talk about living the dream!

Already a huge fan favourite around the world, we’re so excited to share our brand new range of merchandise inspired by this deliciously downbeat role model. Because there’s a little bit of Gudetama in all of us right?

Inspired by the lazy eggs trademark poses and ultra lazy approach to life, our range of clothing, mugs, bags and homewares are the perfect way to add a touch of Kawaii cool to your daily life. Our Ladies Gudetama Panels Jumper has already been spotted on the awesome Marzia Bisognin (itsmarziapie!)

To celebrate the launch of our exclusive Gudetama goodies, we couldn’t resist a give-away to welcome this eggstremely adorable character to the site.

Thanks to the lovely folk at Sanrio, we’ve managed to get our hands on one of these brilliant Gudetama Wagging Talking Plush dolls.

Not only is it ridiculously cute but if you squeeze, tap or talk to him, he’ll wiggle and chat.

Plus on top of that, we’ve also managed to get our hands on a box of multi-sensory, magical marshmallows from the amazing Boomf.

And then last but not least, our lucky winner will score £50 to spend on our exclusive range of Gudetama clothing, gifts and home-wares.


How To Enter

To keep things as easy, fair and accessible as possible, we’re running our competition through a nifty system called Gleam which will allow you to enter a number of times and in a number of different ways via Twitter, our blog, Facebook, Pinterest, Instagram and more. The more ways you enter, the more chances you have of winning – think of it like tickets in a hat. Simple!

Just follow the directions below after securely logging in (which can be done via Facebook, email, Instagram or Twitter) to begin your entries.

Gudetama Competition!

Our big giveaway runs from Tuesday 8th March – 12pm Sunday 13th March and our lucky winner will be chosen and announced first thing on Monday the 14th.

How Will You Pick a Winner?
Totally at random! Once the competition closes, the Gleam system will dive head-first into all the entries and pick out one at random to keep things totally fair. If you have any questions or problems at all, please get in touch with us on and we will be glad to help.

How Will I Know If I’ve Won?
We’ll publish the results right here on our blog and we will also contact the egg-tremely lucky winner directly via one of the methods used to enter as well as announcing it on the TruffleShuffle Twitter page.

Good luck everyone!

Only one winner will be chosen at random.
Only open to UK residents
There will be no cash alternative to prizes offered.
If we do not hear back from the winner after 1 week, another will be chosen at random. reserve the right to close/cancel the competition at any time.
Winner decision is final.