😍 Mad about Moomins? You Will Be… 😍

2020 marks the 75th anniversary of the publication of Tove Jansson’s first Moomin graphic novel back in 1945 so we’re celebrating the best way we know how – with exciting new Moomin merchandise of course!

Moomin Clothing



As well as brand new and exclusive tshirts and hoodies, we’ve also added these adorable Moomin homewares adorned with the beloved characters and design elements plucked straight from the Scandi world of Moominvalley.

Moomin homewares



The iconic Moomin spirit lives on in this brand new jewellery drop modelled on the playful, fanciful characters. Moomintroll, Moominmamma, Stinky and Little My have all been immortalised in this too cute for words collection.



The sea is a super important part of the Moomin world and so as part of the 75th-anniversary celebrations, they’ve teamed up with the John Nurminen Foundation to raise funds to save the Baltic Sea. For every item purchased from this fabulous range, a donation is made to help the Moomins save #OURSEA and protect its heritage.



Want more? We don’t blame you. Make like a Moomin and come check out our full range of official Moomin Clothing and gifts!

Pssssst! Keep your peepers peeled for even more Moominous treats coming soon…

Moomins Scene Pink Sleeve Print Sweater
Moomins Welcome To Moominvalley White T-Shirt